Are you a business owner or are you a website owner? Are you looking at ways to increase your sales figures, and by extension, your nett profit? To increase the number of products and services that you sell, you need to put together a robust digital media marketing strategy. In fact, it is preferable that you contract a marketing specialist to help you design and implement your marketing plan; this strategy will be the primary driver of customers to your products and services.
Your Website and digital media marketing plan
Furthermore, your website is the window on your business. This platform is where you need to showcase your products so that potential customers can see what your company’s value proposition is, and they will be convinced them that they need to purchase your products. The number of visitors to your website versus the number of sales you make on the website is known as your website’s conversion rate. Therefore, the greater number of people that convert from being visitors into returning customers, the more your sales figures will rise.
It is also important to note that your website is only one part of your marketing strategy. You still need to plan and implement ways to drive traffic to your site, and ultimately to purchase your products. It is also important to remember that the main aim of every marketing campaign is to increase your sales figures. If you do not sell your products, you will not make any money.
Ways to drive traffic to your website
There are several ways to drive traffic to your website. Here are some of the more important ways:
Utilize social media
Social media platforms such as Facebook, Instagram, and YouTube are the three most popular visual social media platforms that are available to showcase your products. Our society has moved from an audio society to a visual society. We are attracted by visual content; therefore, it is vital to present your products in a visually appealing manner.
For example, it is a good idea to take photographs of your products and post them on Instagram. There are companies such as Vibbi who specialize in putting together high-quality, engaging content especially for Instagram.
Local Search Engine Optimization (SEO)
It is important to attract the right audience to your products and services; otherwise you will not be able to convert your website’s visitors into returning customers and you will end up wasting the time, effort, and money that you spent on creating the media to attract your audience.
Google, and other search engines, have implemented local searches. In other words, you can market your products and services based the geographic location of your target market. When your potential customers search for your products and their location, your brand and website will be returned as part of the search engine results page.
It is of vital importance to pay particular attention to how you are going to market your goods and services. There is so much content available for consumption on the online space that there is a good chance that your content will get lost in the “noise”.