Infinite volume, real-time and unstructured formats characterize Big Data, and these elements will redefine the future of business and industry. The uses of Big Data are endless, but some significant areas emerge. Big data is often presented as the new Eldorado. In a somewhat unfavorable national economic context, it is perceived as a miracle cure, which could allow companies to create value and gain a competitive advantage.
But beyond the buzz, is there a real’ big data’? And how can this phenomenon redefine the operation and the very nature of companies?
Being able to process, store and analyze these vast and continuous data flow offers an infinity of new possibilities to support decision-making, to acquire knowledge, to optimize activities and to innovate.
Organizations that can transform this data into strategic information will have a decisive economic and strategic advantage. Here is how big data is shaping the future of …