A host is generally a server or rack of servers that “hosts” the files composing your website via the Internet. Companies usually offer various packages at different rates for their hosting services, but it’s important that you make a choice with your future company in mind, and not just saving a few bucks at the moment.
After you have your site up and going, it is important that you gather statistics about your site. These statistics tell you many things including how many customers and their actions. Find a great web hosting service that provides these types of statistics for you to make business decisions about.
Purchase a web hosting plan that offers you more disk space than you currently need. Anticipating this as your business grows is essential. At a minimum, you should get 20 percent more space than you need so that you can improve or add to your site in the future without running out of space.
A good web hosting provider should have good, responsive customer service, so be sure to consider this when choosing a host. Find out how quickly they respond to problems or complaints that their customers have. You want to choose a host that will work to quickly and professionally resolve any problems you encounter.
Choose a web hosting service that offers a simple and easy to navigate eCommerce system. Even if you do not initially plan to offer products for sale on your website, realize that this can be a valuable asset as your company grows and expands. You will save yourself a lot of time and energy if you can easily add this service if the need arises.
Service charges from web hosting providers can be related to the amount of traffic that is coming to your website. Learn how your host bills customers. Some companies charge flat rates for service along a scale, wherein your site moves up a category as you pull in more traffic. Other hosts simply adjust your monthly rate depending upon how much traffic you experienced.
Look for a hosting service that lets you have access to statistics and detailed information about your traffic. Put a counter on your site, and make sure it matches your web host’s numbers. As an online business owner, you will benefit from using this information to tailor your approach to your audience.
You should never pay in advance for hosting services. Many companies will offer you a discount to sign up for a longer term. What if the hosting company goes bust? Worse yet, what if you do not like something about the hosting company and wish to switch? It is better to pay as you go with web hosting.
If there was anything in your business that you should be willing to splurge on, it’s the power of a proper host. It will be one of the most important decisions you make, and if you choose wrong, it could end up meaning months of lost service and lost profits.
