Recharge resellers like Paytm, Phonepe and Mobikwikare smart e-commerce sites that enable recharge services by accepting electronic payment. To enable online recharge, these sites tie-up with various service providers from different industries like DTH operators, cellular service operators and others. These resellers spend huge amount of money annually with the intention of attracting a larger customer base and making them stick to them.

There are ample reasons why customers prefer conducting their online transactions through these third party sites. Some of the key reasons are:-

1. The reseller sites are centralized platform for customers. This means that customers can conduct online recharge and bill payments of almost all types of services from these websites – so they do not need to spend a lot of time in browsing through different web addresses to top-up the connections.
2. Payments via the reseller sites are safe and secured. Especially few of them have