SIM only deals are having a positive impact on buyers looking for a new mobile tariff. Mobile consumers are now getting more options that they can choose from which they previously did not have. Consumers are now able to change their networks when they want. they are also not restricted to a particular hardware through long contract together with shorter contracts as an option providing greater flexibility. Plans are not restricted with minimal talk time or data, 4G plans are now available with unlimited internet. Heavy users can seek unlimited internet SMI only deals if they require it.

UK networks are now changing their marketing to promote SIM only. This now seem to be a huge part of their out of contract tariffs with good reason. The SIM only plans are cheaper on average as no mobile is included. Mobile networks can also promote unlimited internet packages, with the best